Announcing The Mall Beta - with Satya Nadella! - The Mall X
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Announcing The Mall Beta – with Satya Nadella!

Announcing The Mall Beta – with Satya Nadella!

We had the pleasure of announcing the imminent arrival of The Mall Beta in the Dublin Convention Centre last week with Microsoft CEO Satya Nadella in front of over 2,000 industry thought leaders. The Dublin Tech Gathering was celebrating over 30 years of Microsoft in Ireland and kicked off a European tour for Satya.

At Von Bismark we have been busy building out the next generation of tech for The Mall which will bring over 200 retailers to the platform on Xbox One as well as one click purchase baskets and deep linking, which allows for any app on Xbox One to drive a purchase from their app to The Mall.

The release, bringing The Mall out of Beta in the US will go live at the start of November and will be available to over 14 million US customers.

The announcement was made by our CEO, Eoghan O SUllivan in a 15 minute talk where he also covered the Von Bismark story and the incredible partnership that Von Bismark has with Microsoft globally.

Satya Nadella at the Dublin Tech Gathering, where he also announced Microsoft’s release of ‘A Cloud for Global Good’ book.


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