23 May Dubai, Dublin, Tel Aviv, London – The Mall on Tour!
It’s been a busy few months in Von Bismark, which took in a whistle stop tour of demos of The Mall on Xbox One. It all kicked off in Dubai, with Von Bismark invited on a trade mission with Enterprise Ireland and Minister for Enterprise, Richard Bruton. Over a couple of days we met a number of UAE based retailers and Dubai Airport regarding discussions about how they could utilize The Mall to bring more inventory into smaller retail spaces.
The pretty amazing skyline of the main street in Dubai, Sheikh Zayed RoadVon Bismark CEO Eoghan O Sullivan with Irish Minister for Trade Richard Bruton Richard Bruton attending the meeting with Dubai Airport From there it was back to Dublin with our CEO Eoghan talking at Croke Park in Dublin at the AR Marketing conference , where Von Bismark also had a live demo running for the day.
Next up was a hop over to Tel Aviv via Istanbul courtesy of Microsoft Ventures, who brought Von Bismark over to present The Mall at Think Next Isreal – http://microsoftrnd.co.il/about/think-next/think-next-2015 where we met the gliteratti of the Isreal tech scene as well as Microsoft’s extensive R+D team in Tel Aviv. Thousands of users got the use The Mall, with a common theme shining through, a propensity for the guys to try on Pink dresses!
The last leg of the trip saw us back to our London office with Microsoft Ventures near Liverpool st., where our fellow start ups got their first look at The Mall on Xbox One. Again pink dresses were to the fore, with CEO of Appy Parking Dan Hubert getting caught red handed.